Sunday, May 1, 2011

The burning question every photographer must face....

I can't tell you how many times I have been asked this question, by friends and family, clients and students! It may seem like a simple question, but, in reality, it's a three part question.

So, here is the question: What makes a good photographer?

Now, in order to answer that correctly, I believe it needs to be broken down into more specific areas:

1. What is the difference between a professional photographer and just a really good amateur?

2. What makes a good photograph good?

3. What are the most important factors when considering a person who labels themselves a 'professional' photographer?

Now, keep in mind, I'm no writer. But, I thought I would give my opinion on this subject, since it seems to be a hot topic lately. So here it goes...

1. The difference between a professional photographer and just a really good amateur photographer is a number of things really. Education, ability, vision, marketing, branding, to name a few. Let me explain. Let's take education as an example. A photographer is someone who has an 'eye' for the field. You must be able to see a moment, a scene, an emotion, in ways others may not be able too. You must be able to find a way to capture it in a single second and have it convey all that you saw and more. It doesn't happen by chance. It's like any other art form, it takes skill, practice and education. Education on what works, what doesn't, how to achieve it and what it means. Now, I am not talking about a class you take, or a diploma you receive that simply says you have completed the necessary course to be officially called a photographer. A professional photographers education goes beyond camera settings, mechanics, lighting and the business aspect of it all. I believe that the difference between a pro and an amateur is real life education, yes, a pro will have the training in the field that an amateur will not, but will also have the educated eye, what I call an artist's eye. Anyone can read a book and take a course, but a professional goes beyond that.

2. What makes a good photograph good? Well, now that question is not so simple to answer. It depends really on the photograph and what the goal was of the person who took it. Let me explain. A photograph of a family playing on the beach can be considered a 'good' photograph with proper focus, lighting and subject. However, a photograph of a family playing on the beach can also be just another snapshot in the family album, easily looked over, easily forgotten. Whether you are a pro or not, you can all appreciate this fact. A good photograph, printed art, speaks to the viewer, touches their heart, motivates, inspires. It has certain class to it. One that is not just in focus. It has a character all it's own. A good photograph explains all you need to know about the subject, without words.

3. As far as a portrait photographer goes, the most important factors to consider are, obviously, proof of ability, passion, and identity. Proof of ability would be the evidence of prior work, their portfolio. You would want to be able to see the portfolio for yourself, be able to judge the quality and artistic ability of the photographer through samples of their work. Passion would be an obvious quality that you would recognize immediately when you meet with them. You would see in in their face, hear it in their voice and feel it in their actions. Identity would be the individuals professional identity in the community. Every photographer has a unique identity. It is seen in their work and in their business. If it's clear to you as a consumer what their identity is, you will be able to identify whether they fit your needs or not. Don't forget, we all start out somewhere, so, if the photographer you are considering doesn't have the 'talent' you are looking for, it just means they have an identity that is different from what you need. Some need a spectacular studio photographer, while others need a fast paced action photographer, and still others need a delicate, intimate child photographer. Know what you need before you start looking.

As for those who are considering photography as a career, take it from me, it's a never ending, ongoing field. You will never reach your full potential, never learn all there is to learn about it, because it is an ever changing field. The tools of the trade are always changing, always evolving. Your ability as a professional photographer is only limited by your willingness to change with the times and dedication to learn new techniques and equipment. Passion is the driving force behind any professional. Without passion, it's just a hobby.  Set goals, and work towards them. Know yourself. Know your identity as an artist. What is it that you want to convey? Remember, your photographs are a reflection of you! Know your limits, and then learn how to overcome them! Persevere. Not everyone will share your vision, not everyone will see what you see.

Although this may seem to some as nonsense, it is, but, my opinion on the matter. I have been a professional photographer now for years and I have seen these particular aspects of the business at work. I have learned you can't please everyone, sometimes not even yourself. But, I have also learned that it is my job as a professional portrait photographer to help my clients identify what they want and how they want it to be seen by the world BEFORE the shoot. An amateur will just take the photos and hope to see the desired results, a pro will demand the desired results and take the time to make it happen!

Having said all of that, here is, in my opinion, a GOOD photograph that I hope you all enjoy. It brings a smile to my face everytime I look at it. I see a childhood, not just a child.

Until next time my friends, stay SNAP HAPPY!


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